CALIDA UNDERGARMENTS

THIS CAMPAIGN WAS RESPONSIBLE FOR BRINGING ACTORS DINO AND BIPASHA INTO THE SPOTLIGHT IN BOLLYWOOD. IT WAS SHOT BY THE LATE PRABUDDHA DASGUPTA, BUT IT CAUSED MAJOR CONTROVERSIES AND SUSHMA SWARAJ, A POLITICIAN, ENSURED THAT THE CAMPAIGN WAS BANNED. DESPITE THE BAN, THE CAMPAIGN RECEIVED A LOT OF COVERAGE IN NEWSPAPERS AND WAS WIDELY SUPPORTED BY THE PUBLIC. AS A RESULT, THE CLIENT RECEIVED A SIGNIFICANT AMOUNT OF PUBLICITY, WORTH 5 CRORES, DESPITE ONLY SPENDING 40 LAKHS ON THE CAMPAIGN. IF YOU SEARCH ONLINE FOR THE MOST CONTROVERSIAL BANNED PRINT ADS IN INDIA, THIS CAMPAIGN WILL LIKELY APPEAR. IT WAS EVEN A FINALIST IN THE LONDON INTERNATIONAL AWARDS.

CONCEPT TO COMPLETION - PRINT + OUTDOOR

PRINT - DESIGN / ART DIRECTION / CREATIVE DIRECTION / PHOTOGRAPHY DIRECTION