COCA – COLA NAIROBI, EAST AFRICA.

COCA - COLA NAIROBI, EAST AFRICA

COCA-COLA HAD PLANS TO INTRODUCE THEIR CANS IN EAST AFRICA, WHERE VISUAL IMAGERY IS HIGHLY EFFECTIVE. I TRAVELED TO KENYA TO GIVE COKE CANS TO LOCALS AND OBSERVE HOW THEY INTERACTED WITH THE CANS, ALL WHILE CAPTURING THOSE MOMENTS. I WAS ACCOMPANIED BY AN AMERICAN PHOTOGRAPHER AND A PRODUCER WHO SPOKE SWAHILI. DURING OUR WEEK-LONG JOURNEY THROUGH KENYA, WE TOOK NUMEROUS INTRIGUING PHOTOS. OUR FINAL DESTINATION WAS MASIA LAND, WHERE WE MET THE MASAI AND CAPTURED SOME MEMORABLE SHOTS. IT WAS A UNIQUE AND UNFORGETTABLE EXPERIENCE, AND I EVEN GAINED SOMETHING UNPLANNED.

CONCEPT TO COMPLETION - PRINT + OUTDOOR

DESIGN / ART DIRECTION / CREATIVE DIRECTION / PHOTOGRAPHY DIRECTION