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THIS AD CAMPAIGN WAS ONE OF MY FAVORITES AS IT WAS PURELY PROACTIVE. MOSQUITO MATS ARE A LOW-INTEREST CATEGORY AND PEOPLE GENERALLY DON'T WANT TO HEAR OR SEE ANYTHING ABOUT MOSQUITOES. MY GOAL WAS TO MAKE THE PRODUCT EXCITING AND TREAT IT LIKE A COSMETIC AD. THE CLIENT LOVED THE CONCEPT AND GAVE ME COMPLETE FREEDOM TO CHOOSE ANY MODEL I WANTED. I CHOSE LISA RAY, A BOLLYWOOD ACTRESS, AND THE AD RAN FOR FIVE YEARS AS A COVER GATEFOLD OF FILMFARE, A POPULAR BOLLYWOOD MAGAZINE. THE CAMPAIGN ALSO WENT ON TO WIN TWO GOLDS IN PRESTIGIOUS INDIAN AWARD SHOWS.

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