MARUTHI CERAMICS
REBRANDING
MARUTHI CERAMICS, A COMPANY DEALING IN SANITARYWARE, CERAMICS, TILES AND PLUMBING PRODUCTS FOR FOUR DECADES, CAME TO ME WITH THREE CHALLENGES: 1. THEY WANTED TO REBRAND AND BECOME A NATIONAL RETAIL LEADER, BUT KEEP THE SAME NAME. 2. THEY HAD NEVER ADVERTISED BEFORE AND HAD NO KNOWLEDGE OF MARKETING AND ADVERTISING. 3. THEY HAD LIMITED BUDGET. IT WAS MY RESPONSIBILITY TO LEAD THE BRAND'S TRANSFORMATION. THE BIGGEST CHALLENGE FOR ME WAS HOW TO CREATE AN INTERNATIONAL LOOK AND FEEL FOR THE BRAND WITHOUT SPENDING A LOT OF MONEY AND NOT ALIENATING EXISTING CUSTOMERS. I REDESIGNED THEIR LOGO AND CREATED A SYMBOL 'MC' THAT WOULD BECOME THEIR NEW IDENTITY, WHILE STILL MAINTAINING THE TRUSTED NAME OF MARUTHI CERAMICS.
SERVICES:
BRANDING, BRAND STRATEGY, POSITIONING, DESIGN, INTERIOR DESIGN, FACADE DESIGN, BRAND BOOK, VIDEO CONTENT, PHOTOGRAPHY & SOCIAL MEDIA.
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