TREES FOR FREE – N Ramesh

TREES FOR FREE - ENVIRONMENTAL DESIGN

FOR A CAMPAIGN FOR 'TREES FOR FREE' WE TOOK THE DESIGN OUTDOORS. IN ONE OF THE CITY'S LARGEST PARKS, BRIGHT YELLOW BLURBS WERE HUNG FROM TREES. REMINDING US OF ALL THE GOOD AND FREE THINGS TREES GIVE US. FREE FLOWERS, FREE OXYGEN, FREE FRUITS, FREE RAIN, FREE AIR CONDITIONING AND FREE BIRDSONG. THIS CAMPAIGN WON THE INDIA'S FIRST CLIO GOLD.

CONCEPT TO COMPLETION - DESIGN / ART DIRECTION / CREATIVE DIRECTION