UDUPI KITCHEN - BRANDING + PACKAGING
WOODLANDS IS A VERY POPULAR SOUTH INDIAN RESTAURANT IN INDIA THAT HAS BEEN IN BUSINESS SINCE 1938. THE LATE KRISHNA RAO, THE FOUNDER OF WOODLANDS, POPULARIZED THE UDUPI CUISINE AND IS ALSO CREDITED WITH INVENTING THE WORLD-FAMOUS MASALA DOSA. HIS GRAND DAUGHTER, FOLLOWING IN HER ANCESTORS' FOOTSTEPS, CREATED UDUPI KITCHEN WHICH OFFERS HOMEMADE-STYLE MASALA POWDERS AND READY-TO-EAT PRODUCTS. THE BRANDING AND PACKAGING WERE DONE KEEPING IN MIND THE BRAND VISION AND THE SAME PACKAGING IS USED IN INDIA AND AROUND THE WORLD. UDUPI CUISINE IS VERY POPULAR FOR ITS HEALTHY AND TASTY FOOD AND IS LOVED BY INDIANS ALL OVER THE WORLD.
SERVICES
BRANDING / BRAND NAME / BRAND STRATEGY / POSITIONING / DESIGN / PACKAGING / COLOUR PALETTE
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